"Living in leather" is the heart of everything the company does.
The company has been developed not only furniture, but also leather. Its aim is to take this classical material to transform it not an exciting new, contemporary design.
The company has remained passionate with leather, even other furniture makers have experimented with new, synthetic, high tech material, Mr. Stefano Conficconi, the current owner of Cierre said, "The company has been always been run differently from other furniture makers. The approach of the company is not just to give our client a sofa. There are thousands of companies that can do that. What was always our approach, our mentality is that we try to portray and sell a feeling, scenery or a living concept." The store and the displayed were aimed to expressively spread the company's unique design vision (namely a collection of emotion, environment and enjoying life) to the homeowners in the region.
The expertise in leather making is apparent not only in upholstery items. Currently, the brand has diversified a range of leather upholstered items including dining set, cabinets, chairs, lamps, bedroom items, some of which are on display in Cierre's concept stores in Happy Valley.
Cierre has reached out to Asian market since last 5 years. Despite the culture and social differences in Asia, Conficconi thinks there will not dilute or change the philosophy of the company in making furniture – "Living in leather". Conficconi said, "We are convinced that our design philosophy can find an appreciative audience in Asia. We want to simulate different emotions in the Asian consumer, and perhaps nurture a slower pace of life and a sense of being welcomed." He hopes what he calls the ‘living concept" of his products helps balance and improves the lifestyles of customers in here, in Asia.
